Driven by this goal, Shopee recently held the second iteration of the Shopee University Roadshow and Shopee Kumustahan in Mandaue City, Cebu—two events designed to support MSMEs through expert-led learning sessions, as well as discussions with Shopee sellers, who successfully grew their businesses on the platform.
Martin Yu, Director at Shopee Philippines, said “With consumers’ changing needs and shopping behavior, it is important that we provide our sellers with the necessary tools to help them adapt and thrive in the e-commerce space. We are committed to helping each of our sellers find success on our platform through our seller engagement events, newly developed tools, monthly campaigns, and more.”
In line with this, Cebu-based sellers Azela Taladua, Jimmy Martinez, and Hilaire Labalan, shared how they found success on Shopee.
E-commerce 101 anytime, anywhere via the Seller Education Hub
Azela Taladua of BigGrocer Food and Grocery, went from having zero knowledge on e-commerce to efficiently running their online business with the help of the Shopee Seller Education Hub. “I was hired by BigGrocer to oversee their e-commerce channels, even though I did not have any background in this field. The different tools readily available on the Seller Education Hub, like Business Insights, made it easy for me to learn how to effectively manage our online operations,” shared Azela.
The Seller Education Hub is one of the many learning resources that Shopee makes available to digital entrepreneurs to help them find success online. It contains webinars and courses, available in both English and Tagalog, designed to cater to the needs of all kinds of sellers – whether they’re starting out, leveling up, or scaling up.
Building Relationships and Reputation via Shopee Live and Live Chat
In Sweet J&J's Jimmy Martinez enjoys engaging with customers, and was able to grow their online business by using the different tools available on Shopee Live. “Hosting Shopee Livestream sessions has been crucial in helping us maintain relationships with our customers. Through our livestreams, we’re not only able to interact and engage with customers directly, but we’re also able to attract even more customers online,” Jimmy shared. Shopee Live features such as the Livestream Flash Sale, Audio and Video Calls, and more, help shops like In Sweet J&J increase engagement and establish connections with users.
Jimmy also mentions that thanks to Shopee’s Live Chat feature, In Sweet J&J were able to develop good customer service and build strong relationships with their customers. “With Live Chat, we’re able to assure our customers that our products are of high quality, and that their orders are in safe and trusted hands.”
Boosting Visibility and Sales with Big Campaigns
In addition to the features and tools readily available to local sellers, Shopee’s monthly campaigns and sales have also been pivotal to the growth of these businesses. In the recently held 9.9 Super Shopping Day, local sellers saw a 6x uplift in items sold along with 87M views on Shopee Live.
For Hilaire Labalan, a 20-year old student and the founder of Ithra Jewelry, participating in the various sales and offering discounts and vouchers has enabled her to attract new customers each month. “From starting out with five weekly customers, we now have around 200. Joining the monthly sales and offering discounts and promotions has enabled us to grow our customer base and generate even more sales for the business,” shared Hilaire.
For those who want to venture into an online business, Shopee is here to kickstart your online selling journey today. Download the Shopee app for free via the App Store or Google Play.