With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021.
The leading e-commerce platform in Southeast Asia and Taiwan took the second spot overall in Twitter’s ten most tweeted brands list in the Philippines, which was released as part of the latter’s “Best of Tweets 2021” awards announced on December 14, 2021. The annual rundown aims to celebrate and recognize outstanding brands for their groundbreaking campaigns and engaging digital content.
Martin Yu, Director at Shopee Philippines, said, “We are pleased to be recognized as one of the most talked-about brands in the country by Twitter. As we welcome a new year, Shopee will push for excellence and increase engagement satisfaction not only in-app but on other platforms as well. This coming 2022, we will continue to improve our services to better tend to the needs of our consumers, sellers, and brand partners.”
As a platform that prioritizes making online shopping safe, fun, and engaging for everyone, Shopee regularly engages with its users on social media through relatable posts with timely content. During big campaigns, Shopee dominated the Twitter world with the appearance and performance of K-pop idols, which resulted in being in the top trending hashtags locally and nationwide.
Shopee also drives online conversations with the anticipation that comes with its big campaigns, TV commercials with Shopee brand ambassadors, and TV specials where users can win big raffle prizes, watch performances from their favorite celebrities or K-pop idols, and get the best deals and promos they can instantly ‘add to cart’ and check out during the show.
Successful Campaigns such as 9.9 Super Shopping Day and 11.11 - 12.12 Big Christmas Sale
Shopee continues to provide convenience and greater cost savings for its consumers with its yearly anticipated double-digit campaigns. The recent Shopee 9.9 Super Shopping Day and 11.11 - 12.12 Big Christmas Sale achieved multiple milestones, including 9.5 million items sold in the first hour of 9.9 in Metro Manila alone, over 270 million plays on Shopee Prize last 11.11, and a 14x surge in Shopee Mall orders during 12.12. More and more consumers also made Shopee’s integrated mobile wallet ShopeePay their preferred payment method with over 1.5 million top-ups for 12.12 alone.
With its continuous efforts to tailor and adapt to users’ shopping needs, Shopee now also ranks 3rd on YouGov’s Global Best Brand 2021 list in the Philippines, the only e-commerce platform to make it to the list.